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In The Media

Amma has been quietly gaining a reputation for her outreach over the course of 30 years. Only in recent years has the world press begun to take notice of her efforts, with glowing stories in prestige media, including TV, print, and radio. This section represents a small cross section of radio and online news articles.

Articles about Amma in Yoga magazine

Two articles about Amma feature in separate editions of Yoga Journal magazine. "Amma Embraces the World .... Again and Again" appeared in the January 2014 issue and a page on Embracing the World appears in the March 2014 issue under the journal's Charity section. The articles were written by Joolz Aparna Lewis and Meredith Flanagan.

Amrita TV

Amrita TV a television channel inspired by Amma

Amrita TV is a 24 - hour Malayalam Satellite channel, established in 2005, with the mission of delivering vibrant, youthful, value-oriented television entertainment, for the entire family. Amrita TV bagged 15 Kerala State Television Awards in its very first year of operation.

Sign up to Amrita TV for ashram broadcasts

The regular slots are:
AMRITAVARSHAM on Saturdays and Sundays at 4pm & 11.30pm. These are live recordings of Amma’s satsangs for five minutes followed by a bhajan and a talk from Swami Amritaswarupananda Puri (altogether 30 mins).
AMRITAMGAMAYA. Five-minute talks by various swamis on Monday to Friday lunchtimes at 1.30pm.

Global Media

Oprah magazine
December 2013: Main Squeeze

Amrita TV
September 2006: Dignitaries Wish Amma A Happy Birthday

CNN News (USA):
Hugging The World

ABC News (USA):
The Power of a Hug

Times of India:
Plan to prevent Cotton grower suicides

Sunday Times (Sri Lanka):
With a hug and a smile, Amma transforms lives

The Detroit News:

November 2006: Embrace: A mother's gift:

Eastern Eye: (search 'motherly love')

USA Today:
Amma: The 'hugging saint'

The Christian Science Monitor:
'Hugging saint' is compassion in action

Whole Life Times:
An exclusive interview with India's "hugging saint"

Current News:
July 2006: AMMA on Current TV (watch clip)

Religion & Ethics News Weekly:
The Hugging Saint

PR NewsWire:
December 2005: M.A. Center Donates $1M to Bush-Clinton Katrina Fund

UK Links

BBC links:

BBC News:
December 2007: A Hug From Amma

BBC News:
October 2007: Film Award honours "Hug Guru"

BBC News:
October 2006 : Amma hugs at Crystal Palace

BBC News:

January 2005: Guru pledges $23m tsunami relief

BBC - Radio 4 - Woman's Hour: Amma

BBC News:
September 2003: Devotees flock to hug Indian guru

BBC News:
Embraced by India's hugging saint

BBC News:
November 2011: Thousands queue for hugs from Amma of India

The Daily Express

January 2008: How the Hugging Saint brings love to the world

August 2007: I'm the healing hugger

News Shopper

August 2007: Spiritualist to promote peace and harmony


October 2008: Amol Rajan: Now I'm one of the 30 million hugged by Amma

October 2008: India's hugging saint embraces a military target

October 2006 : The woman who has embraced 25 million around the world


October 2008: Hugging saint' treats stressed Indian soldiers

The Daily Telegraph

November 2011: The Daily Telegraph: The Mother of all Huggers

November 2011: Daily T'graph Video link: 'Hugging saint' shares her love with Telegraph reporter

The Sun

November 2006: We meet Big Hugger

November 2011:The hug guru has cuddled 30 million people

The Mirror Meet the hugging saint who has cuddled 20 million people

The Asian Network

November 2010: Asian Network Interview (download and play in Window Media Player)

News Week

News week: Amma in photo highlights from 'In Gods Name' documentary


November 2011: 'Hugging Saint' Amma to embrace hundreds at Alexandra Palace

In Ireland
Embracing the human condition

'Hugging saint' embraces up to 10,000 at RDS over two days

Recirca magazine:
Ammachi Satsang

If you would like to learn more about Amma in the media, please contact us at:

BBC News website
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